If you're close to blogging burnout, here's some ideas of how to pull back, recalibrate and start again with a new focus. I am sure that those of you who are looking for fresh ways to do an old thing will find Nicole’s tips incredibly useful.

I’ve always been fascinated with Ogilvy and see a lot in what he’s done as relevant to bloggers. So here’s some of his more famous quotes, with a few thoughts on how they relate to our medium.

Back in November of 2002 when I first hit ‘publish’ on my original (and short lived) Blogspot Blog I did so believing that this ‘blogging thing’, which I’d only just heard of, would be a bit of fun. I started for a number of reasons but in short it was curiosity and the hope of a new hobby and perhaps some new connections that drew me to it. At the time I was working three jobs.

Over time, through hard work and discipline, using the techniques I’m going to share with you in these courses, my blogs have grown from a hobby (some would say an obsession), to a part-time, then a full-time job, all the way through to a fully fledged business employing a team of people.