Build Your Audience with Long Form Evergreen Content [PLUS Finding Readers Webinar]

Published: Thu, 07/06/23

Hi ,

How's your blogging week been?

I was thinking about evergreen content this week (explained by this week's article) and in my reflections came across an article by Nasim Taleb which really captured the spirit of evergreen content which is "playing the long game". Taleb spells it out really well:

The Long Game
The long game is the opposite of the short game. Playing the long game means paying a small price today to make tomorrow easier.

From the outside, the long game looks pretty boring:

Leaving the party early to make sure you get some sleep
Eating healthy when everyone else is eating junk
Investing your relationships every day so you have a foundation when something happens
Going for a walk rather than watching Netflix
Spending less than you make
… and countless other examples.

The long game isn’t really debatable. Everyone agrees, for example, we should spend less than we make and invest the difference. While you won’t become a millionaire overnight by spending less than you earn, you’ll never become one if you spend more than you earn.

The first step is the hardest. You have to be willing to suffer today in order to not suffer tomorrow. This is why so few people play the long game.

Read: How to Build Your Blog’s Audience with Long Form Evergreen Content

Tim Ferriss says ‘the most labor-efficient way to build readership over time is long-form evergreen content'. I certainly agree and I recommend bloggers consider the two parts of it...

Listen: Recording of ‘Finding Readers for Your Blog’ Webinar

I recorded this webinar on the topic of finding readers for your blog - an introduction to those wanting to build their blog's audience.

The recording goes for around and hour and 20 minutes and comes with downloadable slides...

Listen Now

Learn: ProBlogger Courses

Back in November of 2002 when I first hit ‘publish’ on my original (and short lived) Blogspot Blog I did so believing that this ‘blogging thing’, which I’d only just heard of, would be a bit of fun. I started for a number of reasons but in short it was curiosity and the hope of a new hobby and perhaps some new connections that drew me to it. At the time I was working three jobs.

Over time, through hard work and discipline, using the techniques I’m going to share with you in these courses, my blogs have grown from a hobby (some would say an obsession), to a part-time, then a full-time job, all the way through to a fully fledged business employing a team of people.

Blogging Courses

Hope you have a great
end to your blogging week!

Darren Rowse

ProBlogger

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ProBlogger
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