So, you’ve decided to start a blog?

That leaves you with the unenviable task of answering the ultimate question for any blogger: Why should your audience care?

How well you answer the question will be a strong determinant on how successful your blog turns out. And to help you do that, consider these four points carefully.

This morning as I was looking at the type of posts that had done well in the last few weeks on my blogs I noticed an interesting trend – many of them were ‘story‘ type posts...