People read and then subscribe to blogs that they think will enhance their lives in some way in the future.

Many bloggers create a sense of anticipation on a blog quite instinctively - but there are numerous things that you can do quite intentionally to create anticipation and increase the chances of someone subscribing.

So how do you convince people that something that you're yet to create is worth signing up for?

The technicalities of podcasting almost stopped me from starting the ProBlogger podcast. That’s why I turned to Craig Hewitt and his team to handle them.

Craig Hewitt is the founder of Podcast Motor and Castos. When Craig started his own podcast, he quickly discovered that audio editing and producing a podcast was a pain. So he started Podcast Motor to help others.

Here, Craig shares the nuts and bolts of podcasting